Vol.1, No.9 • March, 2008

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"The move to the cloud can't happen fast enough for some companies," says Engates, who has been on the ground floor of the cloud computing movement.

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and online retail outfits.

The rise of cloud computing has much bigger ramifications. It marks a tectonic shift in how we work, live and play. ITunes is in the cloud. Ford's cars are connected to the cloud. Google's Gmail is based in the cloud. But those are largely consumer examples; now corporate computing is also shifting to the cloud.

We are a long way from when most companies no longer own servers, or operate so called on premise data centers, and rely solely on public clouds. There are a number of reasons, including security concerns, control and reliability. But the Manchester survey suggests that enterprise computer customers are embracing the shift enthusiastically. firms are plowing the cash they saved back into their businesses. They are using the cost savings to improve and expand product lines, services and other offerings. More than 60% of the companies surveyed say they are using the extra money to hire new employees, give raises and offer bonuses. Employment at the American companies surveyed increased 28%.

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Cloud computing is exploding.(Photo: USA TODAY)

Cloud computing has myriad definitions, but in the most general sense it means devices linked to data centers located just about anywhere over a combination of wireless and wired networks. There are "private clouds," where companies own and control the data centers, which are usually centrally located in lower cost geographies. And then there are "public clouds," where companies use computing power delivered from servers they don't own, which are usually shared with other corporate customers.

Intel's general manager of cloud computing, Jason Waxman, isn't surprised by the findings. Server, storage and networking sales have been booming at the chip giant in recent years. In fact, Intel pegs the compounded growth rate for servers at about 25% to 30% a year based largely on expansion of private and public clouds.

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"The results are finally showing what we've known all along," says Rackspace Chief Technology Officer John Engates. "It's not just about moving workloads from your data center to our data center."

Big companies tend to use a combination of private and public clouds, reserving their high security functions and digital record keeping for the data centers they control. But the growing acceptance of public clouds foreshadows a future trend where computing power is delivered similar to the way electricity is distributed by utility companies. In fact, tech geeks refer to the long term public cloud concept as "utility computing."

´╗┐Got cloud

SAN FRANCISCO Cloud computing is exploding and growing faster than a swirling funnel crossing the Oklahoma plains. The next generation of computing lowers information technology costs while increasing corporate profits at the same time. And what's not to like about that?

USA TODAY columnist Mark Veverka.(Photo: Martin E. firms

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"The more companies can save on computer infrastructure, the more they can spend on infrastructure," Waxman says. "All of these new opportunities represent a huge build out."

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Converse Ct All Star Ox White Leather Womens Trainers

More than half of the start Converse Ct All Star Ox White Leather Womens Trainers ups surveyed said that they wouldn't have been able to afford on premise data centers at the time of their launch. and the United Kingdom.

Gartner, the industry research consultant, predicts that the total public cloud market could swell to more than $206 billion in 2016, roughly double from where it is now.

is expected to be released Wednesday. businesses to slash their information technology costs by about 26%. What's more, 62% of those same American companies Converse Dark Pink

say that deploying in the cloud improved their bottom lines.

That one two punch was revealed in a study obtained by USA TODAY conducted by England's Manchester Business School. The study, which was commissioned by San Antonio based hosting company Rackspace, Ladies Converse Sale Size 7

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